We are a footwear design consultancy built on 25+ years of global brand experience. From concept to commercially loved product, we help brands build identity, drive sales, and create design that resonates.
From heritage-driven labels on UK high streets to India's fastest-growing fashion brands, we understand what sells on both sides of the world.
A performance sole carries technical credibility. A cultural reference makes a silhouette collectible. A material choice signals the world you belong to.
We stay in it — through development, sourcing, and QC. Because a great concept that falls apart in production isn't design. It's just drawing.
We partner with ambitious footwear brands to turn ideas into commercially successful products. From strategy and creative direction to product development and manufacturing, we bring clarity to every stage of the journey.
ABOUT ATK↗Most footwear brands lose on positioning before they lose on product. We help you define what your brand stands for, who it stands for, and how that translates into product decisions that build long-term equity.
From hand sketches to final tech packs, we design footwear that is commercially grounded and brand-consistent. Our design process is rooted in trend intelligence, material knowledge, and a deep understanding of consumer interaction.
The gap between a great design and a great product is development. We work alongside your sourcing and factory teams from the earliest stage — clarifying construction, resolving material constraints, and ensuring the brief is understood.
We manage the final stretch — the stage where most design briefs get diluted. We conduct factory reviews, assess production samples against the original specification, and ensure the product leaves the factory as intended.
A sporty low-top sneaker engineered with lightweight construction, breathable materials, and aerodynamic styling.
A skater-inspired sneaker featuring worn textures, streetwear influence, and bold youth-culture aesthetics.
A lightweight outdoor clog designed with comfort-focused construction, durable materials, and modern lifestyle aesthetic.
"I bridge the gap between creative storytelling and commercial reality."
Lead Designer with 25+ years of global experience. From heritage UK labels to India's biggest fashion brands, I bridge the gap between creative storytelling and commercial reality.
My work is rooted in the belief that design is a strategic engine for brand value. Every decision — from material selection to manufacturing oversight — is made to strengthen your brand's soul.
READ FULL STORY→"Tawwab is an all-round Shoes Designer and Product Developer. He is updated with the latest international trends and knows India's market requirements quite well. Making shoes requires passion, knowledge, skills and dedication — and he has all the magic ingredients."
"I have known Tawwab Khan since 1995. He is an illustrious alumnus of FDDI, setting many milestones in the field of Design. I have found him a highly disciplined, intelligent, committed man who is always in the pursuit of excellence."
We'd love to hear about it. Reach out and let's create something extraordinary together.
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