Founder & Lead Designer
HELLO, I'M ABDUL TAWWAB KHAN.
The Journey
I am a brand-obsessed footwear design leader who believes every product should tell a story and strengthen a brand's soul.
My journey began in 1999 in the UK under Richard Elliot, where I learned how design emotion and consumer insight shape enduring brand identities. That foundation guided two and a half decades of work across some of the most recognizable names in global fashion footwear.
I evolved Red Tape for the Indian market, redefined Lee Cooper's East London DNA, and created my own brand showcased at Lakmé Fashion Week. Across roles with Original Penguin, Ben Sherman, and others, I have championed design that protects heritage while introducing fresh relevance.
As a freelancer, I have contributed to FILA, The Souled Store, Fin Project, and DoubleU — bringing newness to each collaboration with a blend of critical thinking, analytical curiosity, and emotional intelligence.
Vision Statement
“I see design as a strategic engine that drives brand value and business performance. For me, it is a form of storytelling — bringing emotion, relevance, and identity to every product.”
Credentials Snapshot
Sustainability
CREATE A SUSTAINABLE FOOTPRINT
The footwear industry has a materials problem, a waste problem, and an accountability problem. At ATK Designs, we challenge every step of the value chain — not with slogans, but with specific material choices and the manufacturing relationships to back them up.
We have deep knowledge of footwear materials — how they behave, how they age, and how they are produced. That knowledge is the foundation of responsible design. We specify recycled materials for insole construction and work with recycled yarn for upper components wherever the brief allows.
Materials That Mean Something
We specify recycled insole materials and recycled yarn components as a baseline, not an upgrade. Every material decision is made with full knowledge of its source and production impact.
Partners With Real Investment
We work with manufacturers who are actively investing in sustainable production technology — not just those who have updated their marketing.
Value Chain Accountability
Sustainable design is not just about what the product is made of. It is about how it is specified, developed, sampled, and shipped. We stay involved across the full chain.
Endorsements & Associates
“Tawwab is an all-round Shoes Designer and Product Developer. He is updated with the latest international trends and knows India's market requirements quite well. Making shoes requires passion, knowledge, skills and dedication — and he has all the magic ingredients.”
Verrucci Lorenzo
Director, Indian Operations — Fin Project
“I have known Tawwab Khan since 1995. He is an illustrious alumnus of FDDI, setting many milestones in the field of Design. I have found him a highly disciplined, intelligent, committed man who is always in the pursuit of excellence.”
Satyam Srivastava
Sr. Consultant — FDDI, Ministry of Commerce, Govt. of India
“Mr. Abdul Tawwab is very creative and energetic. He is always in search of new ideas and applications. We are impressed by his different perspective of looking at things. We wish him all the very best for his new venture.”
Deepak Budhiraja
CEO — Roger Industries Limited
“Abdul worked with me directly as one of the key designers. A creative, commercial and effective designer and range builder, able to work directly with clients, managing expectations and connecting with their business.”
Antony Nathan
MD — Chapters Brand, UK Limited
Showcase
OUR PROCESS IN MOTION
Concept
Design
Production
Behind the Scenes
THE CRAFT IN MOTION
A glimpse into our design process — from studio sketches to finished product.
Craftsmanship
Precision Cutting
Product Focus
Design Detail
Material & Form
Artisan Workshop
Material Study
Texture & Finish
Technical Design
Last & Measurement
Ideation
Silhouette Work
Construction
Hand Punching
Development
Technical Drawing
Design Process
Shaping the Concept
Prototyping
Model Preview
Sourcing
Material Selection
Production
Assembly Line
Tools & Materials
The Studio
Quality Control
Final QC
.webp)
Craftsmanship
Precision Cutting
.webp)
Product Focus
Design Detail
.webp)
Material & Form
Artisan Workshop
.webp)
Material Study
Texture & Finish
.webp)
Technical Design
Last & Measurement
.webp)
Ideation
Silhouette Work
.webp)
Construction
Hand Punching
.webp)
Development
Technical Drawing
.webp)
Design Process
Shaping the Concept
.webp)
Prototyping
Model Preview
.webp)
Sourcing
Material Selection
.webp)
Production
Assembly Line
.webp)
Tools & Materials
The Studio
.webp)
Quality Control
Final QC
.webp)
Assembly
Sole Construction
.webp)
Prototyping
Upper Tensioning
.webp)
Blueprint
Pattern Drafting
.webp)
Branding
Color Strategy
.webp)
Inspection
Stitch Quality
.webp)
Testing
Last Sizing
.webp)
Comfort Tech
Cushioning Integration
.webp)
Engineering
Heel Structure
.webp)
Fitting
Toe Spring Adjust
.webp)
Tooling
Outsole Mold
.webp)
Premium Material
Leather Sourcing
.webp)
Detail Focus
Thread Tension
.webp)
Sizing
Fit Verification
.webp)
Reinforcement
Durable Stitching
.webp)
Unboxing
Packaging Design
.webp)
Quality Check
Sample Review
.webp)
Approval
Final Sign-off
Craftsmanship
Precision Cutting
Product Focus
Design Detail
Material & Form
Artisan Workshop
Material Study
Texture & Finish
Technical Design
Last & Measurement
Ideation
Silhouette Work
Construction
Hand Punching
Development
Technical Drawing
Design Process
Shaping the Concept
Prototyping
Model Preview
Sourcing
Material Selection
Production
Assembly Line
Tools & Materials
The Studio
Quality Control
Final QC
Craftsmanship
Precision Cutting
Product Focus
Design Detail
Material & Form
Artisan Workshop
Material Study
Texture & Finish
Technical Design
Last & Measurement
Ideation
Silhouette Work
Construction
Hand Punching
Development
Technical Drawing
Design Process
Shaping the Concept
Prototyping
Model Preview
Sourcing
Material Selection
Production
Assembly Line
Tools & Materials
The Studio
Quality Control
Final QC
Assembly
Sole Construction
Prototyping
Upper Tensioning
Blueprint
Pattern Drafting
Branding
Color Strategy
Inspection
Stitch Quality
Testing
Last Sizing
Comfort Tech
Cushioning Integration
Engineering
Heel Structure
Fitting
Toe Spring Adjust
Tooling
Outsole Mold
Premium Material
Leather Sourcing
Detail Focus
Thread Tension
Sizing
Fit Verification
Reinforcement
Durable Stitching
Unboxing
Packaging Design
Quality Check
Sample Review
Approval
Final Sign-off
Approval
Final Sign-off
Quality Check
Sample Review
Unboxing
Packaging Design
Reinforcement
Durable Stitching
Sizing
Fit Verification
Detail Focus
Thread Tension
Premium Material
Leather Sourcing
Tooling
Outsole Mold
Fitting
Toe Spring Adjust
Engineering
Heel Structure
Comfort Tech
Cushioning Integration
Testing
Last Sizing
Inspection
Stitch Quality
Branding
Color Strategy
Blueprint
Pattern Drafting
Prototyping
Upper Tensioning
Assembly
Sole Construction
Quality Control
Final QC
Tools & Materials
The Studio
Production
Assembly Line
Sourcing
Material Selection
Prototyping
Model Preview
Design Process
Shaping the Concept
Development
Technical Drawing
Construction
Hand Punching
Ideation
Silhouette Work
Technical Design
Last & Measurement
Material Study
Texture & Finish
Material & Form
Artisan Workshop
Product Focus
Design Detail
Craftsmanship
Precision Cutting
Quality Control
Final QC
Tools & Materials
The Studio
Production
Assembly Line
Sourcing
Material Selection
Prototyping
Model Preview
Design Process
Shaping the Concept
Development
Technical Drawing
Construction
Hand Punching
Ideation
Silhouette Work
Technical Design
Last & Measurement
Material Study
Texture & Finish
Material & Form
Artisan Workshop
Product Focus
Design Detail
Craftsmanship
Precision Cutting
Approval
Final Sign-off
Quality Check
Sample Review
Unboxing
Packaging Design
Reinforcement
Durable Stitching
Sizing
Fit Verification
Detail Focus
Thread Tension
Premium Material
Leather Sourcing
Tooling
Outsole Mold
Fitting
Toe Spring Adjust
Engineering
Heel Structure
Comfort Tech
Cushioning Integration
Testing
Last Sizing
Inspection
Stitch Quality
Branding
Color Strategy
Blueprint
Pattern Drafting
Prototyping
Upper Tensioning
Assembly
Sole Construction
Quality Control
Final QC
Tools & Materials
The Studio
Production
Assembly Line
Sourcing
Material Selection
Prototyping
Model Preview
Design Process
Shaping the Concept
Development
Technical Drawing
Construction
Hand Punching
Ideation
Silhouette Work
Technical Design
Last & Measurement
Material Study
Texture & Finish
Material & Form
Artisan Workshop
Product Focus
Design Detail
Craftsmanship
Precision Cutting
Quality Control
Final QC
Tools & Materials
The Studio
Production
Assembly Line
Sourcing
Material Selection
Prototyping
Model Preview
Design Process
Shaping the Concept
Development
Technical Drawing
Construction
Hand Punching
Ideation
Silhouette Work
Technical Design
Last & Measurement
Material Study
Texture & Finish
Material & Form
Artisan Workshop
Product Focus
Design Detail
Craftsmanship
Precision Cutting
START THE CONVERSATION
Whether you are a brand looking for a full design-to-delivery partner or an established label that needs an experienced outside perspective.